Selected Projects

A look at how I help founder-led businesses simplify systems, improve visibility and create practical ways of working

Project 03

Project 03

Black on Black

Industry

Corporate Events

Focus

Operations, CRM and client experience.

The challenge

As the business grew, day-to-day operations became increasingly dependent on manual processes.

The goal was to improve consistency while supporting both client experience and internal operations.

What I did

  • CRM implementation

  • Studio Ninja setup

  • Client onboarding

  • Website updates

  • Email marketing

  • Contractor coordination

  • Operational documentation

Outcome

A more streamlined operational workflow supporting both the client journey and internal delivery.

Key tools

Studio Ninja

HubSpot

Squarespace

Google Workspace

Xero

Reflection

Good systems don't replace people.

They give people more time to focus on the work that matters.

Project 02

Project 02

Takapuna Rugby Football Club

Industry

Community Sport

Focus

CRM, communications and digital infrastructure.

The challenge

Information was spread across multiple platforms, volunteers and databases.

The club needed clearer ownership, better communication and systems that could continue beyond individual committee members.

What I did

  • Consolidated member data

  • Reviewed CRM options

  • Implemented communication workflows

  • Developed social media templates

  • Built newsletters

  • Created documentation and handover material

Outcome

A stronger foundation for club communications with clearer systems and resources that volunteers can continue using.

Key tools

Sporty

Mailchimp

Canva

Google Workspace

CRM Strategy

Reflection

Volunteer organisations don't usually need more software.

They need more clarity.

Project 01

Project 01

Chemwash

Industry

Exterior Cleaning Services

Focus

Email marketing, customer journey and marketing systems.

The challenge

Sonya had already invested in multiple systems including Fergus, Airtable and Mailchimp.

The challenge wasn't a lack of software.

It was creating a simple marketing process that could actually be used consistently while reducing day-to-day mental load.

What I did

  • Reviewed existing marketing process

  • Built reusable Mailchimp template

  • Designed branded email assets

  • Created customer journey sequence

  • Simplified calls-to-action

  • Connected online booking into campaigns

Outcome

A reusable marketing template that can be duplicated and adapted for future campaigns, reducing time spent creating each email while creating a more consistent customer experience.

Key tools

Mailchimp

Canva

HTML

Customer Journey Design

Reflection

Sometimes the biggest improvement isn't introducing another system.

It's making the current one easier to use.